Liberty and Justice for ALL (again)
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I received my Press Copy of Stomping the Search Engines 2 and the publication (Journal) The Net Effect. I am proadly aware that Andy Jenkins and all the Staff of StomperNet are continuing to raise the bar in what we call Network Marketing and Business within the World Wide Web.
Andy sent an email out to us and it talks to the heart of quality that is a part of raising that bar. It was so impressive (at least for me) that I am choosing to leave it in his terms, so read for yourself;
So today I want to talk to you about WHY we’re putting these two products together, WHY there’s never been a better time than RIGHT NOW to start an online business, and WHY we’re going to break our streak of expensive premium products in order to get this into the hands of everyone who wants it.
“Liberty and Justice for ALL”
I’m going to use a “lazy” trick here and actually quote some definitions to you - I know - everyone’s used this at some time or other to pad out an essay in high school, right? But stay with me here.
“Liberty” can be defined as “Personal freedom from servitude or confinement or oppression” - and I think that’s what all of us, as entrepreneurs, are after.
It’s not so much about HAVING more money as wanting that freedom that comes with it.
Freedom from the servitude of a J.O.B. working to make someone else rich - to know that every ounce of work you do is creating wealth for YOU and your family.
Freedom from confinement to a place or situation, so we can just uproot, travel and even settle into the place of our dreams - to not be stuck, wishing we were someone else.
Freedom from the oppression of financial obligations and debt - to not have to worry how (or even IF) the bills are going to get paid this month.
Sure, StomperNet teaches people how to build and run successful online businesses, but that’s a means to an end - the end result we all want is LIBERTY.Now with that in mind, there’s a very strong reason that the CORNERSTONE of EVERYTHING we teach in StomperNet is SEO. The Search Engines are the KEY. Here’s why:
“Justice” can be defined as “fair, equal - the quality of being free from favoritism or self-interest or bias or deception” - do you get it now?
The Search Engines themselves are the Great Equalizer when it comes to online business. Sure they have their own set of secret rules, but THEY HAVE RULES. And those rules are EQUALLY applied to all websites. The Search Engines are FAIR and IMPARTIAL because they treat everyone EQUALLY.Every one of us has the opportunity to rank well in the search engines if we follow their “laws” - it’s marketing 101.The Search Engines are a “customer” that wants specific things from a website. If you find out what they want and give it to them, they “pay” you with high rankings.
Does that make sense?
So there’s Liberty - which we all want in our personal lives - and as entrepreneurs, we aim to achieve that freedom through building a successful business.
And then there’s Justice - the Search Engines allow us small time entrepreneurs a way to aim high and compete FAIRLY, even with huge mega-corporations… as long as we follow the rules.
And up to now, the Search Engines themselves haven’t done a really good job of creating their own “user manual” right? That’s why SEO is something that’s typically expensive to outsource, and expensive to learn. It’s POWERFUL knowledge, and it’s SECRET knowledge - therefore, it usually costs a premium.And that got me thinking.We all want a liberating and successful business, and we’re all going to use the Search Engines to do it - that’s why we’re together, talking now - that one common goal…It just didn’t seem right to put up a huge barrier to entry on this one.I mean, I can’t sit here and talk to you about the “Liberty” of your own successful business and the “Justice” of the Search Engines and then turn around and charge an arm and a leg to let you in. That’s what we’re trying to escape in the first place.
It’s not “Liberty and Justice for people who can drop $1000 bucks on this course” - it’s Liberty and Justice for ALL!
ALL means EVERYONE - EVERYONE who wants this “Stomping the Search Engines 2″ Search Engine User Manual should be able to have it. This stuff SHOULDN’T be as secretive as it is.But at the same time, StomperNet is a business, and we have costs - we put a HUGE amount of money and resources into developing this course, and we need to recoup that, and I have a responsibility to my employees to make a profit, so how do I make this happen?Well, we also happen to have been working on a print publication that eventually became “The Net Effect”. Now, I don’t know what you know about the publishing business, but it can be sink or swim. It’s not “easy” like digital info-products. 
So, I have one product, my SEO course, that I’d love to be able to charge as little possible for…
…And a monthly journal that I need to get as many subscribers as possible for…
And that’s WHY we decided to combine these two products together into a SINGLE offer - because it will allow us to give you a maximum value (STSE2), for the lowest possible price (”The Net Effect”).But unfortunately, I can’t tell you the exact price yet. Not until next week. I know, it sucks. All I can say is that we’ll have them both, together at one incredibly LOW price.So for those of you that said it would be too expensive, and that you couldn’t afford it even though you wanted it - or those of you that were already ready to buy - just wait over the weekend.Think about the fairest price you can think of that would be able to pull this off. Heck, not even the FAIREST price. Think of the LOWEST possible price that we could get away with…When I talk to you again next week, I’ll bet you I beat it.
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blog at Liberty and Justice for all
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